Users On Facebook New Updated 2019
Users On Facebook
This year, 169.5 million individuals in the United States-- or more than half of the populace-- will use Facebook, a 0.9% rise from 2017, according to our estimates.
By the end of the forecasting period (2022 ), we expect Facebook's user base to expand to 176.3 million. That's many thanks, in huge component, to older demographics.
How Old Are Facebook Users?
While younger users are leaving Facebook at an also much faster rate than we previously expected, older age are accessing the social platform more-- particularly the 55-to-64 as well as 65-plus age groups.
" Each of those age groups will certainly include roughly 1 million new users in 2018, which is purposeful considering Facebook's user base all at once will certainly enhance by only 1.6 million," claimed eMarketer senior forecasting expert Chris Bendtsen. "What this implies is that Facebook is including much more new older individuals than it's losing more youthful ones."
Overall, Facebook's use among 55- to 64-year-olds will certainly boost by 4.9% in 2018. And usage amongst those 65 and also older is anticipated to boost by 6.0%.
At the same time, Facebook's use amongst those 11 as well as more youthful will decline 9.3%, while those in the 12-to-17 age group and also those in the 18-to-24 age will decrease by 5.6% as well as 4.5%, specifically.
Teenagers might be changing from Facebook, however it's still the No. 1 social media network amongst millennials, Gen Xers and boomers.
As a matter of fact, baby boomers favor Facebook over various other social apps, like Pinterest, Instagram as well as particularly Snapchat. This year, we anticipate 31.9 million individuals because cohort to make use of Facebook.
" Facebook is still doing well in these older age groups," stated eMarketer major analyst Debra Aho Williamson. "It's true that Instagram is gaining strength among those 35 as well as older, yet Facebook stays their platform of selection."
" It's where their loved ones are, and its functions are familiar as well as secure," she included. "Regardless of Facebook's commonly promoted problems with information privacy, hacking as well as phony news, most individuals in these age groups are still utilizing it."